In addition, the focus is also on the company or brand that communicates with the user. How well known is their brand? What identity does the brand want to convey? How do their current, digital communication channels perform?
This article is written by Tilt Amsterdam, Creative Studio in Amsterdam.
In the research phase there is a range of methods to investigate all these issues. Think about, among other things:
Mapping types of users with personas, so that we know who we are dealing with and what their motives are.
This article is written by tiltamsterdam.com. Creative Studio in Amsterdam.
A brand optimization research, so that it becomes clear how, and with which audience, a brand connects and what commitment it gets in return.
This research is carried out by a whole team that brings together different specializations: conversion optimization, brand optimization, online persuasion (behaviour on the web from a psychological approach, just read how profound and interesting that is!), usability and user testing. This integrated collaboration ensures a strong and multifaceted research process. The results are well-founded design choices in which as much as possible is based on rock-hard data.
In this article we limit ourselves to web design, but the design principles largely correspond to the principles of any other design process. The most important ones:
Functionality first, because no one benefits from a design that doesn’t work (properly) or that is misunderstood by the user.
In interaction design, the term ‘interaction’ actually says it all; it’s about the interaction between people and systems. The key question here is how communication takes place. When it comes to designing for the web, the interaction designer focuses on it:
Textual content: headers, paragraph texts and texts in call to actions such as buttons.